Top 5 Personalization Apps Performance in South America: Q3 2023

In Q3 2023, the top 5 personalization apps in South America—Fonts Art: Cute Keyboard Font, Letter Fonts - Stylish Text, Edge Lighting - Borderlight, AmongLock: AmongUs Lock Screen, and Zedge™ Wallpapers & Ringtones—exhibited distinct trends in their weekly downloads, revenue, and active users metrics.

Fonts Art: Cute Keyboard Font saw its weekly downloads fluctuate, peaking at approximately 66K in mid-July before experiencing a gradual decline to around 48K by the end of September. Weekly revenue also showed a downward trend, starting at $12K in late June and decreasing to about $7.7K by the end of the quarter. Active users similarly declined from around 79.5K in late June to 62.4K by the end of September.

Letter Fonts - Stylish Text experienced a consistent decrease in weekly downloads, beginning at 57.4K in late June and dropping to 27.8K by the end of September. Revenue, however, saw an increase, starting at $925 and rising to approximately $1.4K by the end of the quarter. Active users followed a downward trend from 100.8K in late June to about 68.6K by the end of September.

Edge Lighting - Borderlight displayed a significant drop in weekly downloads, from 14.7K in late June to about 12.4K by the end of September. Revenue peaked at approximately $1.3K in late August but fell to around $781 by the end of the quarter. Active users showed a similar trend, decreasing from 42.3K in late June to about 44.9K by the end of September.

AmongLock: AmongUs Lock Screen had its weekly downloads peak at 8.3K in early July, followed by a sharp decline to 729 by the end of September. Revenue also decreased, starting at $917 and dropping to $510 by the end of the quarter. Active users fell from 17.5K in late June to 8.3K by the end of September.

Zedge™ Wallpapers & Ringtones remained relatively stable in terms of weekly downloads, hovering around 100K to 119K throughout the quarter. Revenue showed minor fluctuations, peaking at $1.3K in early August and ending at $950 by the end of September. Active users saw a slight decline from 1.18M in late June to 1.11M by the end of September.

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